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PLAYING WELL WITH OTHERSRace to Integrate, Automate Operations Products Grows Urgent
Peter Lambert
08/01/2002
Many say the buyers are grading individual point products in great part on their capacity and readiness to play well with others in an integrated, full-service package. With that mandate in mind, vendors lit up the SUPERCOMM show floor with integrated operations support system and business support system demonstrations. The common thread through every marketing pitch associated with these demonstrations: automated flow-through of data and tasks from one OSS/BSS to another hands service providers the necessary keys to reducing costly human intervention and accelerating the delivery of new, revenue-generating services to market. Still unanswered, however, is which integration methods will rule. One school suggests that 'best combinations' of preintegrated products from each OSS/BSS category will achieve interworking while relieving buyers of integration labors and costs. At SUPERCOMM, such end-to-end solutions came from single vendors and partnerships. The other school suggests that highly open standards for inter-OSS information and process sharing is necessary to enable carriers to respond easily to unforeseen market conditions by fitting any vendor it chooses into a plug-and-play, best-of-breed framework. Few software vendors fit neatly or exclusively into one camp or the other. Indeed, as they face a coming shakeout that analysts believe will mirror the speed and mercilessness of ongoing buyer consolidation, many vendors who used SUPERCOMM to showcase preintegrated offerings also boasted an open standards positioning. Camps On the plug-and-play, best-of-breed side of the equation, a dozen vendors and system integrators joined forces at the show to tout the promise of the OSS Through Java Initiative (OSS/J). Founded in September 2000, OSS/J is building on the success of Java 2 Enterprise Edition (J2EE) technology in enterprise applications and e-commerce, as well as cross-industry Common Object Brokering Architecture (CORBA) and extensible markup language (XML) standards. Those technologies provide a framework for developing reusable applications in the form of software 'objects' and for exchanging tasks and data among OSSs.
OSS/J's first phase targeted the development of application programming interfaces for Trouble Ticket, 3G wireless service activation and quality of service systems, followed by an Inventory API late last year. A billing API is on the way. All APIs are standardized under the latest Java Community Process (JCP) program, yielding cross-industry economies of scale, according to advocates. The plan, says Eftia OSS Solutions Inc. CTO Christopher Dean, is to systematically "knock off" an API for each OSS category, issue public domain development and testing kits to the vendor community, "then aggressively try to get them into practical use." So far, OSS/J has certified only one commercially available product, the premioss-sp service provisioning module from IP VALUE GmbH. But high-profile vendors, including Telcordia Technologies Inc., say they have implemented the APIs for demonstration purposes and intend to map their future developments around Java, CORBA and XML technologies. Among OSS/J advocates at SUPERCOMM were:
Unlike past approaches to an 'integration bus' by such middleware players as SeeBeyond Technology Corp., TIBCO Software Inc. and Vitria Technology Inc. "with OSS/J, we're all mapping to a common information model per API that is all in the public domain, so nobody will own this," says Eftia's Dean. He notes that Java and XML pave the way for app-to-app integration and browser-based access to any OSS. "I'd hope we'd start to see general adoption next year, because why reinvent the wheel? We think this has the best shot at getting what everyone wants: applications dynamically talking to one another." Show Me Reflecting the blur between best-of-breed and end-to-end camps, two of the best known end-to-end players also publicized their OSS/J involvement.
However, Holmes suggests, preintegration is the right approach for the current market. "The customer may buy only one point product today, but he's saying, 'I don't want to keep spending more money to continue integrating eight or 10 more vendors,' as he adds more products down the road." Common Data
Like MetaSolv, other OSS players on the Atlanta show floor underscored the push for inventory consolidation, arguing that little OSS integration can be achieved in the absence of common, accurate databases of network assets. Indeed, several vendors associated with inventory apps are using that foundation to extend their asset discovery and inventory management offerings to include device configuration and provisioning, service fulfillment and performance assurance. * Network inventory application provider Cramer Systems Ltd. supports OSS/J and believes "the latest release is now carrier grade," says Cramer CTO Don Gibson. In late May, Cramer won a contract with British Telecom plc to automate service delivery across multiple voice and data infrastructure. Cramer showcased its integration with Siebel Systems Inc.'s eBusiness order management OSS. "We do see a shift from best-of-breed to best combination, preintegrated solutions," Gibson says. "We want, like Siebel, to draw information from multiple resources and present an integrated business level view, to move away from positioning OSS as a technology and toward presenting a business proposition that solves business problems," he says. "BT is now selling 1.5-megabit access, not T1, which comes closer to delivering service, rather than technology."
"Partnerships make sense, to position for full service offerings, and there's going to be consolidation to the players who can be full service," says PwC managed consulting services' David Tierno. "But there will be no significant market for a proprietary, comprehensive offering that doesn't also have a roadmap and a story to tell about open APIs. At the end of the day, the customer chooses." PLAIN SMARTS SMARTS (System Management ARTS Inc.) recorded a net profit over three successive quarters, reporting second quarter best-ever revenue nearly doubled over Q2 2001. SMARTS' service assurance software is designed to manage networks, systems and applications in alignment with the business it supports by applying a common information model across IT and business domains. Its Codebook Correlation technology offers reduced operational costs, improved QoS and faster launch of new services. Customers include AT&T Corp., Coca-Cola Bottling Co., Federal Express, Goldman Sachs and UBS PaineWebber Inc. The company has set new revenue records in each of the past six quarters. UNITED COLLABORATION Operations Web services applications provider MetraTech Corp. will combine its MetraNet Web-based billion product with Polycom Inc.'s VoicePlus audio bridge, video and Web conferencing platform to enable service providers to deliver unified voice, video and Web collaboration solutions integrated with Web-based, real-time, multipoint billing. The joint solution will enable delivery and instant billing for any collaboration service including voice conferencing and video conferencing, even within the same conference, providing users with the ability to mix PSTN and IP voice conferencing with IP and ISDN video conferencing. PARTNERS IN INTEGRATION Web services developer, integrator and consultant Paros Software has partnered with Web Services vendor Cape Clear Software Inc. to enable telecommunications providers, ISPs, cable companies and wireless providers to integrate new and existing systems and deliver new services faster. Paros Software's Virtual Professional Services and Expert Anywhere offering utilize real-time audio/video/data conferencing, portal capabilities and project tracking and management software to enable close collaboration with customers to place experts virtually on scene, reducing charges to minutes, with no travel expenses. It has developed and integrated applications with communication service providers including SBC Communications Inc., Verizon Communications Inc. and Covad Communications Co., as well as numerous ISPs. Cape Clear Software enables new business applications to be linked over the Internet from diverse technologies, such as Java, Enterprise Java Beans, Common Object Request Brokering Agent and Microsoft .NET.
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